WASHINGTON, D.C., July 1 -- The Specialty Equipment Market Association posted the following news release:

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SEMA MARKET RESEARCH: OFF-ROAD CULTURE CONTINUES TO DRIVE CONSUMER SPENDING

* Ever wonder why every car commercial is headed beyond the highways?

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The Off-Road Business Association (ORBA) is highlighting new market research that shows how automotive consumers continue to be drawn to the aspirational vibes of the culture . . .

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