WSU Study Explores Environmental Cost, Perceptions of Influencer PR Gifts
June 26, 2026
June 26, 2026
PULLMAN, Washington, June 26 (TNSjou) -- Washington State University issued the following news release:
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WSU study explores environmental cost, perceptions of influencer PR gifts
As part of their marketing strategy, many companies send public relations packages full of curated products to social media influencers, who film themselves opening the gifts on platforms like Instagram and TikTok.
While such "PR unboxings" promote the b . . .
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WSU study explores environmental cost, perceptions of influencer PR gifts
As part of their marketing strategy, many companies send public relations packages full of curated products to social media influencers, who film themselves opening the gifts on platforms like Instagram and TikTok.
While such "PR unboxings" promote the b . . .