Most brands admit they fail to deliver consistent creative excellence
June 17, 2026
June 17, 2026
BRUSSELS, Belgium, June 17 [Category: Media] -- The World Federation of Advertisers posted the following news release:
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Most brands admit they fail to deliver consistent creative excellence
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Just three in 10 multinational marketers say their teams consistently works to deliver creative excellence. Most (53%) say they value creative excellence, but prioritisation is still inconsistent across teams, according to new research from WFA and LI . . .
* * *
Most brands admit they fail to deliver consistent creative excellence
*
Just three in 10 multinational marketers say their teams consistently works to deliver creative excellence. Most (53%) say they value creative excellence, but prioritisation is still inconsistent across teams, according to new research from WFA and LI . . .