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Mattel: Research Reveals How the Toy Story Generation is Redefining Play for a Digital Age
June 11, 2026
EL SEGUNDO, California, June 11 (TNSxrep) -- Mattel, a toy manufacturing company, issued the following news:

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New Research Reveals How the Toy Story Generation is Redefining Play for a Digital Age

Study of British parents released on International Day of Play explores how nostalgia, technology and interactive storytelling are shaping the future of childhood

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LONDON, UK - Three quarters of parents still feel emotionally conne . . .

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