When it comes to predicting people's preferences, it pays to consider "the power of three"
June 11, 2026
June 11, 2026
CAMBRIDGE, Massachusetts, June 11 -- The Massachusetts Institute of Technology posted the following news:
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When it comes to predicting people's preferences, it pays to consider "the power of three"
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In his 1927 paper, "A law of comparative judgment," the American psychologist L. L. Thurstone proposed that when people select one option among multiple alternatives, they are picking the one that has the highest value . . .
* * *
When it comes to predicting people's preferences, it pays to consider "the power of three"
*
In his 1927 paper, "A law of comparative judgment," the American psychologist L. L. Thurstone proposed that when people select one option among multiple alternatives, they are picking the one that has the highest value . . .