STAMFORD, Connecticut, June 10 -- Gartner, an information technology research and advisory company, issued the following Q&A on June 9, 2026, involving Vice President Analyst Andrew Frank:

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Gartner Says AI-Powered Disinformation Is Becoming a Brand Risk Marketers Can't Ignore

As GenAI changes how brands are discovered, interpreted and judged, CMOs are facing a new category of threat: industrial disinformation. False or misleading narratives ca . . .

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