Owning the Market: When Everything is on the Line, Sometimes the 'Little Guy' Wins
June 09, 2026
June 09, 2026
STORRS, Connecticut, June 9 -- The University of Connecticut posted the following news:
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Owning the Market: When Everything is on the Line, Sometimes the 'Little Guy' Wins
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In a recently published article in the Harvard Business Review, UConn management professor Timothy B. Folta and two European colleagues discovered that in hypercompetitive business markets, a less-resourced but more spirited and focused company is likely to f . . .
* * *
Owning the Market: When Everything is on the Line, Sometimes the 'Little Guy' Wins
*
In a recently published article in the Harvard Business Review, UConn management professor Timothy B. Folta and two European colleagues discovered that in hypercompetitive business markets, a less-resourced but more spirited and focused company is likely to f . . .