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Global Toy Market Hits $123B as 'Play' Expands Across Ages and Markets
June 09, 2026
CHICAGO, Illinois, June 9 (TNSxrep) -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:

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Global Toy Market Hits $123B as 'Play' Expands Across Ages and Markets

Adults, emerging markets, and digital behaviors are shaping the industry's future

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PARIS - The global toy industry is not only growing but transforming. According to Circana L . . .

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