Isenberg Researcher Finds Consumers Often Make Suboptimal Loan Prepayment Choices
June 08, 2026
June 08, 2026
AMHERST, Massachusetts, June 8 -- The University of Massachusetts posted the following news:
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Isenberg Researcher Finds Consumers Often Make Suboptimal Loan Prepayment Choices
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When consumers pay down debt, many choose to put funds toward their oldest loans first-even when doing so may not make the most financial sense, according to recent research by Alicia M. Johnson, assistant professor of marketing at the Isenberg School of Management . . .
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Isenberg Researcher Finds Consumers Often Make Suboptimal Loan Prepayment Choices
*
When consumers pay down debt, many choose to put funds toward their oldest loans first-even when doing so may not make the most financial sense, according to recent research by Alicia M. Johnson, assistant professor of marketing at the Isenberg School of Management . . .