COLUMBIA, Missouri, June 4 (TNSjou) -- The University of Missouri issued the following news release:

* * *

Why 'charming' matters: Study reveals the power of puffery

New University of Missouri research shows that vague, feel good language long dismissed by marketers and the law can meaningfully influence consumer behavior.

-

Big brands have built empires on slogans, declaring themselves the best among their competitors.

Targeted News Service Document Request Form

This document is available to you by e-mail if you complete the form below with relevant information. There may be a fee for this article or ongoing service of similar materials. We will be in touch shortly.

Name:

What's your Affiliation

Government Newspaper / Media Business Public Policy Individual / Student Educators

Email:

Phone:

Organization, if any:

State/Country you are in:

Additional questions or comments:

Submit Form Click here for more information about our products