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George Mason University professor probes 'Labubu economics'
June 03, 2026
FAIRFAX, Virginia, June 3 -- George Mason University issued the following news:

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George Mason University professor probes 'Labubu economics'

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The billion-dollar Labubu phenomenon broke a cardinal rule of retail: Consumers need to know what they're buying before they open their wallet. Most new Labubu sales took the form of "blind boxes," where purchasers found out which type of doll they'd purchased only afte . . .

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