University of Pennsylvania Annenberg Public Policy Center: What Makes Messages Persuasive?
May 26, 2026
May 26, 2026
PHILADELPHIA, Pennsylvania, May 26 -- The University of Pennsylvania Annenberg Public Policy Center posted the following news release:
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What Makes Messages Persuasive?
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Say you're trying to convince someone to buy a car. Would saying "I liked the car," "I bought the car," or "The car was good, and I bought it" be the most persuasive? And would that change if the item in question was lower in financial va . . .
* * *
What Makes Messages Persuasive?
*
Say you're trying to convince someone to buy a car. Would saying "I liked the car," "I bought the car," or "The car was good, and I bought it" be the most persuasive? And would that change if the item in question was lower in financial va . . .