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TransUnion and Google Strengthen YouTube Measurement With Multi-Touch Attribution
May 20, 2026
CHICAGO, Illinois, May 20 [Category: BizFinancial Services] -- TransUnion, a risk information provider, issued the following news release:

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TransUnion and Google Strengthen YouTube Measurement With Multi-Touch Attribution

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TransUnion (NYSE: TRU) and Google today announced an industry-first capability that helps marketers measure YouTube advertising within TransUnion's Multi-Touch Attribution (MTA) solution. The integration allows adv . . .

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