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UK researcher studies how sensory cues in retail influence consumer behavior
May 18, 2026
LEXINGTON, Kentucky, May 18 -- The University of Kentucky issued the following news:

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UK researcher studies how sensory cues in retail influence consumer behavior

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Video produced by Ben Corwin and Erin Wickey, UK Research Communications.

From soft music to scented air, subtle sensory cues in retail environments shape how consumers feel, shop and spend.

Corinne Hassler, Ph.D., assistant professor of marketing in . . .

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