LOS GATOS, California, May 14 -- Netflix, a content provider, issued the following news:

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Netflix Upfront 2026: Get Closer

At our fourth Upfront, Amy Reinhard, Netflix's President of Advertising, set the stage: "If the last couple of years were about proving we're a durable player, this year is about establishing ourselves as a formidable one."

A Scaled, Engaged Ads Business

Netflix with ads now reaches mo . . .

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