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Marketing expert develops framework providing retailers strategies for organizing around ecosystems
May 05, 2026
LAWRENCE, Kansas, May 5 -- The University of Kansas posted the following news:

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Marketing expert develops framework providing retailers strategies for organizing around ecosystems

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LAWRENCE -Many things are often compared to an environmental ecosystem: a body, a sports franchise, an economy.

"Any time more than one person is involved, people say, 'We are part of this ecosystem.' Everybody uses it to describe a . . .

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