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City St George, University of London: Window Shopping - Research Finds Transparent Product Packaging Heightens Our Sense of Ownership
May 01, 2026
LONDON, England, May 1 (TNSjou) -- City St George's, University of London issued the following news:

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Window shopping: Research finds transparent product packaging heightens our sense of ownership

New research co-authored by Professor Zachary Estes shows how retailers can build psychological affinity for their products.

By Hamish Armstrong (Senior Communications Officer)

Brands and retailers could increase their sales by . . .

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