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Yale University: Sharing Your Data Comes at a Cost - and Not Just to You
April 29, 2026
NEW HAVEN, Connecticut, April 29 -- Yale University issued the following news:

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Sharing Your Data Comes at a Cost--and Not Just to You

A new study co-authored by Yale SOM's Jidong Zhou models the interaction between individual privacy choices and firms' strategic responses and finds that data sharing can impose costs on other consumers--including those who opt out.

Written by Anna Louie Sussman

We live in a data-dri . . .

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