Wednesday - April 29, 2026
Liverpool FC and SAS Will Deliver More Personalized, Real-Time Digital Fan Experiences With AI
April 29, 2026
CARY, North Carolina, April 29 -- SAS Institute, a business analytics software and services provider, issued the following news release:

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Liverpool FC and SAS will deliver more personalized, real-time digital fan experiences with AI

One of world's largest football clubs will deepen digital supporter engagement using AI-driven marketing and advanced analytics from SAS; AI agents will enable more adaptive, orchestrated fan experiences

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