Wednesday - June 10, 2026
McMaster University: People Spend More Money on Days With More Air Pollution, Research Shows
April 22, 2026
HAMILTON, Ontario, April 22 -- McMaster University issued the following news:

* * *

People spend more money on days with more air pollution, research shows

Consumers spend more money on discretionary 'hedonic' purchases -- entertainment, leisure and small indulgences -- when air pollution spikes, DeGroote Marketing professor Sanghwa Kim finds.

By Julienne Isaacs, DeGroote School of Business

How does air pollution impact c . . .

Targeted News Service Document Request Form

This document is available to you by e-mail if you complete the form below with relevant information. There may be a fee for this article or ongoing service of similar materials. We will be in touch shortly.

Name:
What's your
Affiliation		 Government Newspaper / Media Business
Public Policy Individual / Student Educators
Email:
Phone:
Organization, if any:
State/Country you are in:
Additonal questions
or comments:

Click here for more information about our products

Click here for more information about our products