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New York Fed: 'Estimating Demand Shocks From Foot Traffic: A Big-Data Approach'
April 21, 2026

NEW YORK, April 21 (TNSLrpt) -- The Federal Reserve Bank of New York issued the following staff report (No. 1191) in April 2026 by Marina Azzimonti, David Wiczer, and Yang Xuan entitled "Estimating Demand Shocks from Foot Traffic: A Big-Data Approach."

Here are excerpts:

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This study leverages high-frequency foot-traffic data from SafeGraph to estimate demand shocks in customer-facing establishments across New York City's retail, service, . . .

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