Virginia Tech: Telling People They Might Lose Motivates More Than Telling Them They Might Win, Research Shows
April 21, 2026
April 21, 2026
BLACKSBURG, Virginia, April 21 (TNSjou) -- Virginia Tech issued the following news:
* * *
Telling people they might lose motivates more than telling them they might win, research shows
The study offers insights for managers looking to motivate teams and encourage employees to speak up.
By Jacob Levin
Athletes say they hate to lose more than they love to win. New research finds the same sentiment is shared in organizations.
< . . .
* * *
Telling people they might lose motivates more than telling them they might win, research shows
The study offers insights for managers looking to motivate teams and encourage employees to speak up.
By Jacob Levin
Athletes say they hate to lose more than they love to win. New research finds the same sentiment is shared in organizations.
< . . .