Circana: Private Label Reaches Record 50% Unit Share Across Europe's Six Biggest Grocery Markets
April 21, 2026
April 21, 2026
CHICAGO, Illinois, April 21 (TNSxrep) -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:
* * *
Private label reaches record 50% unit share across Europe's six biggest grocery markets
Circana predicts further acceleration of private label growth during 2026 as rising inflation forces brands to increase prices, and AI-driven shopping prioritises cheaper products that meet the . . .
* * *
Private label reaches record 50% unit share across Europe's six biggest grocery markets
Circana predicts further acceleration of private label growth during 2026 as rising inflation forces brands to increase prices, and AI-driven shopping prioritises cheaper products that meet the . . .