Washington and Lee University Assistant Professor Ryu Publishes Research on Package Design in the Journal of Advertising
April 17, 2026
April 17, 2026
WASHINGTON, April 17 (TNSjou) -- Visual complexity in product packaging influences how consumers perceive both environmental impact and product performance, according to research published by Soo Yon Ryu, assistant professor of business administration at Washington and Lee University. The study provides a framework for managers to align package aesthetics with specific brand goals.
The research article, titled Simple is Eco-Friendly but Complex is Effective: Inferences from Visual C . . .
The research article, titled Simple is Eco-Friendly but Complex is Effective: Inferences from Visual C . . .