Plant-Based Food and Drink Hits Euros16.3bn in Europe, But Still Just 2.4% of FMCG Sales, New Circana Analysis Reveals
April 09, 2026
April 09, 2026
CHICAGO, Illinois, April 9 (TNSxrep) -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:
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Plant-based food and drink hits Euros16.3bn in Europe, but still just 2.4% of FMCG sales, new Circana analysis reveals
Demand is being driven by everyday shoppers, not just historical consumers of plant-based products. Only around 11% of Europeans identify as vegan or vegetarian but ide . . .
* * *
Plant-based food and drink hits Euros16.3bn in Europe, but still just 2.4% of FMCG sales, new Circana analysis reveals
Demand is being driven by everyday shoppers, not just historical consumers of plant-based products. Only around 11% of Europeans identify as vegan or vegetarian but ide . . .