Traditional TV ads are far less effective than believed, according to real-time viewership data
April 07, 2026
April 07, 2026
NOTRE DAME, Indiana, April 7 -- The University of Notre Dame posted the following news:
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Traditional TV ads are far less effective than believed, according to real-time viewership data
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Even with all the hype around streaming, traditional TV still dominates ad spend. Advertisers are putting $139 billion into linear ads this year, compared to just $33 billion for ads on streaming/connected TV.
With no way to track individual . . .
* * *
Traditional TV ads are far less effective than believed, according to real-time viewership data
*
Even with all the hype around streaming, traditional TV still dominates ad spend. Advertisers are putting $139 billion into linear ads this year, compared to just $33 billion for ads on streaming/connected TV.
With no way to track individual . . .