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UConn Researcher: How People Communicate About Shared Decisions Can Shape the Outcome, Satisfaction
April 01, 2026
STORRS, Connecticut, April 1 -- The University of Connecticut posted the following news:

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UConn Researcher: How People Communicate About Shared Decisions Can Shape the Outcome, Satisfaction

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New research from UConn marketing professor Danielle Brick finds that when people make purchasing decisions together, recurring communication patterns influence not only what they choose, but how satisfied they feel afterward.

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