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Walmart and VIZIO Scale Content to Commerce at NewFronts
March 24, 2026
BENTONVILLE, Arkansas, March 24 -- Walmart issued the following news:

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Walmart and VIZIO Scale Content to Commerce at NewFronts

Uniting Content, Commerce and Closed-Loop Measurement

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At the 2026 IAB NewFronts, Walmart and VIZIO will unveil new integrations, branded content innovations, and new CTV campaign results as they accelerate the buildout of a scaled content-to-commerce solution. By uniting high-impact storytelling, re . . .

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