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Sprite Lands Back in the Heart of Street Culture with Launch of New Global Platform 'It's That Fresh'
March 20, 2026
ATLANTA, Georgia, March 20 [Category: BizFood/Beverage] -- Coca-Cola issued the following news release:

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Sprite Lands Back in the Heart of Street Culture with Launch of New Global Platform 'It's That Fresh'

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Rolling out across 180 markets, Sprite's persistent platform debuts new visual and sonic identities, deepens its presence across music and spicy food, and expands innovations globally

March 20, 2026 - . . .

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