Sunday - September 27, 2026
PS1 discount on product swaps shifts UK shoppers towards greener food choices
March 19, 2026
COVENTRY, England, March 19 -- The University of Warwick issued the following news release:

* * *

PS1 discount on product swaps shifts UK shoppers towards greener food choices

*

A study led by Thijs van Rens, Professor of Economics at the University of Warwick, shows that offering product swaps that include financial incentives of up to PS1 off the price while online shopping can significantly shift consumer behaviour towards healthier and more . . .

Targeted News Service Document Request Form

This document is available to you by e-mail if you complete the form below with relevant information. There may be a fee for this article or ongoing service of similar materials. We will be in touch shortly.

Click here for more information about our products