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PS1 discount on product swaps shifts UK shoppers towards greener food choices
March 19, 2026
COVENTRY, England, March 19 -- The University of Warwick issued the following news release:

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PS1 discount on product swaps shifts UK shoppers towards greener food choices

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A study led by Thijs van Rens, Professor of Economics at the University of Warwick, shows that offering product swaps that include financial incentives of up to PS1 off the price while online shopping can significantly shift consumer behaviour towards healthier and more . . .

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