University of Tampa Marketing Scholar Presents Phygital Well-being Research
March 17, 2026
March 17, 2026
WASHINGTON, March 17 (TNSxrep) -- Research presented in Paris at the American Phygital Association Summit suggests that blending physical and digital consumer experiences presents a paradox for human well-being. Bre Mertz, assistant professor of marketing at University of Tampa, examined how innovations like airport QR codes and online health clinics impact users across eight dimensions of health.
While these technologies are often marketed as providing the best of both worlds, Mert . . .
While these technologies are often marketed as providing the best of both worlds, Mert . . .