University of Pennsylvania Annenberg School For Communication Reports Serazio Explores 'Realness' - Media Work Labors To Look Effortless
March 13, 2026
March 13, 2026
WASHINGTON, March 13 -- Michael Serazio, professor and chair of the Department of Communication at Boston College, delivered the 2026 George Gerbner Lecture in Communication at the University of Pennsylvania Annenberg School for Communication. Serazio discussed the growing obsession with authenticity across media, culture, and politics, describing it as a mirage carefully constructed by advertisers and influencers. His lecture highlighted how media makers prioritize the appearance of realness to . . .