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Social media influencers increase the toxicity and power of misinformation, research shows
March 12, 2026
CARDIFF, Wales, March 12 -- Cardiff University posted the following news:

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Social media influencers increase the toxicity and power of misinformation, research shows

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Social media influencers (SMIs) can perpetuate the flow of misinformation online because of the unique relationship they have with their followers, research led by Cardiff Business School finds.

Published in the journal Psychology & Marketing, academics ana . . .

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