Racial, political cues on social media shape TV audiences' choices
March 10, 2026
March 10, 2026
CHAMPAIGN, Illinois, March 10 -- The University of Illinois Urbana-Champaign campus issued the following news:
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Racial, political cues on social media shape TV audiences' choices
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CONTACT: Sharita Forrest, Research Editor 217-244-1072; slforres@illinois.edu
CHAMPAIGN, Ill. -Social media users are more likely to watch TV programs that are endorsed by members of their political party, a recent study suggests. However, ind . . .
* * *
Racial, political cues on social media shape TV audiences' choices
*
CONTACT: Sharita Forrest, Research Editor 217-244-1072; slforres@illinois.edu
CHAMPAIGN, Ill. -Social media users are more likely to watch TV programs that are endorsed by members of their political party, a recent study suggests. However, ind . . .