How rating design influences purchasing decisions in digital marketplaces
February 27, 2026
February 27, 2026
MOUNT PLEASANT, Michigan, Feb. 27 -- Central Michigan University issued the following news:
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How rating design influences purchasing decisions in digital marketplaces
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From booking a short-term rental to selecting a babysitter, customer ratings play a central role in how people make decisions online. But new research shows that purchasing decisions isn't shaped by rating value alone, it's also influenced by how those ratings are . . .
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How rating design influences purchasing decisions in digital marketplaces
*
From booking a short-term rental to selecting a babysitter, customer ratings play a central role in how people make decisions online. But new research shows that purchasing decisions isn't shaped by rating value alone, it's also influenced by how those ratings are . . .