Washington State University: Women More Likely to Choose Wine From Female Winemakers
February 26, 2026
February 26, 2026
PULLMAN, Washington, Feb. 26 (TNSjou) -- Washington State University issued the following news release:
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Women more likely to choose wine from female winemakers
Promoting women's ownership in wineries can boost sales among the largest group of U.S. wine consumers, who happen to be women.
Messages like "proudly made by a woman winemaker" increased women's intentions of purchasing wines, particularly when the label's . . .
* * *
Women more likely to choose wine from female winemakers
Promoting women's ownership in wineries can boost sales among the largest group of U.S. wine consumers, who happen to be women.
Messages like "proudly made by a woman winemaker" increased women's intentions of purchasing wines, particularly when the label's . . .