Viral today, forgotten tomorrow: building a trusted brand goes beyond trend jacking
February 24, 2026
February 24, 2026
SINGAPORE, Feb. 24 -- Nanyang Technological University posted the following news:
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Viral today, forgotten tomorrow: building a trusted brand goes beyond trend jacking
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In a commentary on today's fast-moving marketing landscape, Professor Gemma Calvert from the Nanyang Business School warns that brands are increasingly trapped in what she terms the "Moment Economy" - an environment driven by viral spikes, short-lived trends . . .
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Viral today, forgotten tomorrow: building a trusted brand goes beyond trend jacking
*
In a commentary on today's fast-moving marketing landscape, Professor Gemma Calvert from the Nanyang Business School warns that brands are increasingly trapped in what she terms the "Moment Economy" - an environment driven by viral spikes, short-lived trends . . .