Bridging the Gap Between Finance and Marketing
February 24, 2026
February 24, 2026
TROY, New York, Feb. 24 -- Rensselaer Polytechnic Institute issued the following news:
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Bridging the Gap Between Finance and Marketing
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Rensselaer Polytechnic Institute (RPI) marketing professor Gaurav Jain, Ph.D., has published Money, Marketed: A Primer on the Marketing of Financial Products, addressing what he calls "a persistent gap between people who deeply understand finance and people who deeply understand marketing."
* * *
Bridging the Gap Between Finance and Marketing
*
Rensselaer Polytechnic Institute (RPI) marketing professor Gaurav Jain, Ph.D., has published Money, Marketed: A Primer on the Marketing of Financial Products, addressing what he calls "a persistent gap between people who deeply understand finance and people who deeply understand marketing."