'Granfluencers' inspire hope - and boost tourism marketing
February 23, 2026
February 23, 2026
BRISBANE, Australia, Feb. 23 -- The University of Queensland posted the following news:
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'Granfluencers' inspire hope - and boost tourism marketing
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A wave of older social media influencers is reshaping the tourism landscape, with research highlighting their growing power in steering travel trends.
Dr Rashid Saeed from The University of Queensland's Business School said 'granfluencers', influencers o . . .
* * *
'Granfluencers' inspire hope - and boost tourism marketing
*
A wave of older social media influencers is reshaping the tourism landscape, with research highlighting their growing power in steering travel trends.
Dr Rashid Saeed from The University of Queensland's Business School said 'granfluencers', influencers o . . .