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Research shows social media advertising suppresses voting in targeted communities
February 21, 2026
MADISON, Wisconsin, Feb. 21 -- The University of Wisconsin posted the following news:

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Research shows social media advertising suppresses voting in targeted communities

A new study is the first to quantify the effect of this kind of microtargeting on voter turnout.

By Chris Barncard

Messages intended to suppress votes can be precisely delivered to particularly vulnerable and consequential groups of people via social media an . . .

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