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Why professional sales starts with listening
February 16, 2026
MOUNT PLEASANT, Michigan, Feb. 16 -- Central Michigan University issued the following news:

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Why professional sales starts with listening

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For nearly 20 years, Concha Allen has helped Central Michigan University students see sales not as a script or a numbers game, but as a relationship built on listening, trust, and purpose.

Allen, a marketing and professional sales faculty member, is the founding faculty member of CMU' . . .

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