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IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment
February 12, 2026
NEW YORK, Feb. 12 [Category: Media] -- The Interactive Advertising Bureau issued the following news:

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IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment

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Public Comment Period Open through March 31, 2026; IAB Invites Entire Digital Advertising Ecosystem to Participate

New York - February 12, 2026 - As part of its multi-phase initiative to modernize the legal and contractual infrastructure supporting . . .

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