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U.S. Toy Industry Returns to Growth in 2025, Circana Reports
February 03, 2026

CHICAGO, Illinois, Feb. 3 (TNSxrep) [Category: BizConsulting] -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:

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U.S. Toy Industry Returns to Growth in 2025, Circana Reports

Following a flat performance in 2024, the U.S. toy industry regained its footing in 2025, fueled by renewed consumer demand and a clear shift toward higher value purchases. The return of unit growth al . . .

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