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Southwest Debuts New Ad Celebrating Assigned Seating Ahead of Sunday's Big Game
February 06, 2026
DALLAS, Texas, Feb. 6 -- Southwest Airlines issued the following news release:

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Southwest Debuts New Ad Celebrating Assigned Seating Ahead of Sunday's Big Game

Southwest Airlines will stream a new national ad spot on Peacock during the Big Game, as well as on broadcast and local cable channels in six markets, including Dallas, Austin, San Diego, Chicago, Denver, and Honolulu. The new ad titled "Boarding Royale" celebrates the airline . . .

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