People use enjoyment, not time spent, to measure goal progress
February 05, 2026
February 05, 2026
ITHACA, New York, Feb. 5 -- Cornell University posted the following news:
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People use enjoyment, not time spent, to measure goal progress
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It stands to reason that the longer or more diligently you work at something, the better you get at it. But researchers from the Cornell SC Johnson College of Business found that consumers don't necessarily see it that way.
In nine studies, the research team - co-authored by Kaitlin . . .
* * *
People use enjoyment, not time spent, to measure goal progress
*
It stands to reason that the longer or more diligently you work at something, the better you get at it. But researchers from the Cornell SC Johnson College of Business found that consumers don't necessarily see it that way.
In nine studies, the research team - co-authored by Kaitlin . . .