Thursday - February 5, 2026
FSU expert on consumer behavior analyzes the impact of artificial intelligence in Super Bowl commercials
February 04, 2026
TALLAHASSEE, Florida, Feb. 4 -- Florida State University issued the following news:

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FSU expert on consumer behavior analyzes the impact of artificial intelligence in Super Bowl commercials

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Super Bowl LX featuring the Seattle Seahawks and New England Patriots has plenty of on-field storylines. But already making headlines off the field is the amount of commercials using artificial intelligence for production and storytelling.

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