University of Colorado Boulder Leeds School of Business: Why We Love Watching the Super Bowl Live
February 04, 2026
February 04, 2026
BOULDER, Colorado, Feb. 4 (TNSjou) -- The University of Colorado Boulder Leeds School of Business issued the following news:
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Why we love watching the Super Bowl live
By Katy Marquardt Hill
More than 100 million people in the U.S. tune in to the Super Bowl every year. In 2025, Super Bowl LIX hit a record, averaging about 127.7 million viewers, with numbers spiking even higher for the big plays and halftime show. Factor in streaming and soc . . .
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Why we love watching the Super Bowl live
By Katy Marquardt Hill
More than 100 million people in the U.S. tune in to the Super Bowl every year. In 2025, Super Bowl LIX hit a record, averaging about 127.7 million viewers, with numbers spiking even higher for the big plays and halftime show. Factor in streaming and soc . . .