Virginia Tech: Why Brands are Willing to Pay $8M for 30 Seconds of Attention During the Super Bowl
February 04, 2026
February 04, 2026
BLACKSBURG, Virginia, Feb. 4 -- Virginia Tech issued the following news:
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Why brands are willing to pay $8M for 30 seconds of attention during the Super Bowl
The Super Bowl has evolved from a football game into one of the biggest cultural and advertising moments of the year. It's no longer just about the players on the field, but who or what appears on viewers' screens during timeouts.
"At $8 million for 30 seconds," sa . . .
* * *
Why brands are willing to pay $8M for 30 seconds of attention during the Super Bowl
The Super Bowl has evolved from a football game into one of the biggest cultural and advertising moments of the year. It's no longer just about the players on the field, but who or what appears on viewers' screens during timeouts.
"At $8 million for 30 seconds," sa . . .