Tuesday - February 3, 2026
IAB Announces Project Eidos: A Comprehensive, Interdisciplinary Initiative to Fundamentally Modernize Ad...
February 02, 2026
NEW YORK, Feb. 2 [Category: Media] -- The Interactive Advertising Bureau issued the following news:

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IAB Announces Project Eidos: A Comprehensive, Interdisciplinary Initiative to Fundamentally Modernize Ad...

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New York, NY - February 2, 2026 - Today, at the 2026 IAB Annual Leadership Meeting (ALM), CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize advertising and marketing measurement. . . .

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