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IAB 2026 Outlook Study Forecasts 9.5% Growth in U.S. Ad Spend, Fueled by Digital Growth, Major Cyclical...
January 28, 2026
NEW YORK, Jan. 28 [Category: Media] -- The Interactive Advertising Bureau issued the following news:

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IAB 2026 Outlook Study Forecasts 9.5% Growth in U.S. Ad Spend, Fueled by Digital Growth, Major Cyclical...

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NEW YORK (January 28, 2026) - Amid the industry's rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising ecosystem, toda . . .

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